NVIDIA at NAB Show 2026
April 18–22 | Las Vegas Convention Center
Unveiling the Future of Media and Entertainment at NAB Show 2026
NVIDIA and our ecosystem of partners are transforming content creation, streaming, and audience experiences with AI. Together, we’ll showcase the latest technologies enabling the future of the industry at the 2026 NAB Show.
See NVIDIA Technology In Action
Dell
Content Localization on NVIDIA Holoscan for Media
Real-time, scalable content localization for live media, news, and sports on NVIDIA Holoscan for Media. The demo will showcase automated, real-time, lip-synced translation across audio, video, and on-screen graphics.
Guided Content Creation Pipeline With Lightricks and NVIDIA
This demo shows Lightricks LTX-2-class video diffusion on a single NVIDIA DGX Station™. With DGX Station, NVIDIA libraries, and partners like Lightricks, you can build a full pipeline for image and video generation.
Turn Video Into Insights With Visual AI Agents
NVIDIA AI Blueprint for Video Search and Summarization (VSS) provides developers with the tools to build and deploy AI agents to perform contextualized video search, summarization, Q&A, and alerts by analyzing large quantities of live and recorded video.
HPI
3D Guided Video Generation
Turn a simple idea into a polished AI-generated video in minutes. This demo starts with a 3D object, builds a Blender scene, and produces crisp images from depth without complex lighting or rendering. Start and end frames guide the LTX-2 model to generate smooth motion, with optional keyframes for extra control.
NVIDIA RTX PRO AI Video Workflow
Edit video on an HP laptop in DaVinci Resolve, while offloading compute-intensive generative AI video creation to an HP ZGX Nano. This demo will showcase accelerated video models on a compact NVIDIA GB10-powered system. The workflow highlights a practical creator setup using ComfyUI, NVFP4, and Wan 2.2.
Adobe Video Tools with NVIDIA RTX PRO
Explore new video workflows in Adobe Premiere running on an HP Z6 workstation, showcasing the latest creative features enabled by RTX PRO acceleration. This demo highlights professional video workflows that deliver faster feedback, higher fidelity visuals, and a more responsive editing experience.
Microsoft
Create New Fan Experiences With AI, From Highlights to Insights
See how AI is transforming sports in real time. Turn game footage into instant highlights, searchable moments, and personalized fan experiences.
VAST Data
From Face-Off to Fan Insights: Automating Real-Time Video Reasoning for the NHL
In the world of professional sports, the value of video data is highest the moment it’s captured. Traditional media pipelines, however, are often slowed down by manual tagging and fragmented storage silos. This demo showcases how the VAST AI OS revolutionizes live sports broadcasting by unifying structured NHL play-by-play data with raw video streams in real time.
LiveVision™
Most video systems treat footage as something you have to watch. LiveVision treats video as something you can understand. LiveVision brings real-time AI intelligence and deep archival insight together so teams can make faster decisions, find new opportunities, and get the most out of every frame, file, and feed.
swXtch.io
Prompt to Pipeline: Live Media AI With swXtch.io and NVIDIA
Deploying AI in live media workflows today requires coordinating infrastructure, models, and real-time video pipelines across multiple environments. The swXtch AI Router provides an orchestration layer that translates natural language prompts into a deployed live media pipeline.
Qvest
Monetize the Moment
From automated event detection to real-time object isolation, instant aspect ratio adaptation, and dynamic ad generation (DAG) across live broadcasts—Qvest streamlines production workflows and unlocks next-gen capabilities—ensuring you don’t just capture the moment, but amplify its value across every platform when fan interest is highest.
Schedule at a Glance
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Saturday, April 18
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Sunday, April 19
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Monday, April 20
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Tuesday, April 21
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Wednesday, April 22
Saturday, April 18
5:15–6:45 p.m. PT
N219–N222
AI at Scale: Transforming Post-Production With Dell, NVIDIA, and Adobe
This fireside chat brings together Dell, NVIDIA, and Adobe to examine how AI is reshaping post-production workflows and the broader content pipeline. As generative and agentic AI accelerate the demand for high-quality content, the discussion will focus on how NVIDIA’s accelerated computing and AI frameworks, Dell’s AI-ready infrastructure, and Adobe’s creative tools and Firefly models are being integrated to deliver faster, more scalable, and more precise production workflows.
Sunday, April 19
10:30–11 a.m. PT
AWS Theater
Developing an AI Agent Strategy for Media Technology Providers
Join us for an engaging session that delves into practical use cases for AI agents in film, streaming, and broadcast environments. Discover proven strategies for integrating agents into existing tools and workflows, managing risk and governance, while delivering innovative capabilities that creative and operational teams are ready to adopt. Attendees will gain an actionable road map to help them plan, develop, and optimize their own AI-powered solutions for dynamic media workflows.
Sunday, April 19
11:15–11:45 a.m. PT
AWS Theater
Building AI Agent Solutions on NVIDIA and AWS for Media and Entertainment
In this follow-up to “Developing an AI Agent Strategy for Media Technology Providers,” partner companies showcase how they are helping turn strategy into real, deployed products using NVIDIA and AWS. They will walk through concrete AI agent solutions for media and entertainment and share what works, what doesn’t, and how to balance performance, scalability, and cost. This session highlights reference architectures, integration road maps, and deployment lessons that other solution builders can reuse when building their own agent-based media offerings on NVIDIA and AWS.
Sunday, April 19
12–12:30 p.m. PT
AWS Theater
Accelerating AdTech: Scaling Context and Intelligence
The advertising industry is moving beyond basic automation toward an AI-native ecosystem where the ad stack is as intelligent as the content it sits alongside. For streaming platforms and broadcasters, the challenge has shifted: It is no longer about simply delivering a digital ad, but about leveraging massive-scale computing to turn unstructured video data into real-time, high-value metadata and personalized experiences. Attendees will gain actionable insights into bridging the gap between raw data and monetization in the AI era.
Monday, April 20
1:45–2:15 p.m. PT
Fox Entertainment Private 5G and Edge AI Innovation
This presentation covers the successful deployment of private 5G and edge AI during Season 2 of the FOX show Extracted. Verizon enabled approximately 2,000 acres of dedicated private 5G connectivity in the dense forests of Northeastern Ontario, Canada. The panel will explore the practical application of 5G-enabled cameras, Verizon Edge AI and NVIDIA Holoscan for Media.
Monday, April 20
2–2:30 p.m. PT
Inside Modern Live Sports Production: Scale, Streaming, and What’s Next
This paper will compare the tradeoffs and system performance impacts of using DPUs for media transcode and network functions. It will then demonstrate results for real-world industry use cases in media production.
Monday, April 20
3:40–4 p.m. PT
Performance Optimization of SMPTE 2110 Applications on COTS Hardware, With Network and JPEG XS Offloading to DPUs
Explore the tradeoffs and system performance impacts of using DPUs for media transcode and network functions. See the demonstration of results for real-world industry use cases in media production.
Sovereign AI, Public Trust, and the Future of European Media
Monday, April 20 | 4–5 p.m. PT
N141 Main Stage
As public service media organizations navigate rapid technological change, sovereignty, trust, and governance have become as critical as performance and scale. In this fireside chat, Dell hosts leaders from NVIDIA and the European Broadcasting Union (EBU) to explore how AI sovereignty is shaping the future of European media.
Tuesday, April 21
2–2:40 p.m.
Cisco Booth #W2633
Content Localization at Scale on the Real-Time AI Platform for Live Media with Cisco IPFM and Nvidia Holoscan for Media
This session explores how NVIDIA Holoscan for Media and Cisco IP Fabric for Media (IPFM) work in tandem to deliver scalable, real-time localization for live broadcast, streaming, and sports workflows. Attendees will learn how to deploy AI-powered translation, dubbing, captioning, and related localization services directly on uncompressed live media streams, using Holoscan for Media as the real-time AI platform and Cisco IPFM as the IP-based transport and control layer for reliable, low-latency delivery.
View session in booth #W2633
Tuesday, April 21
3–3:30 p.m.
W3643 Sports Theater
AI in Sports: From Data to Dynamic Fan Experiences
Join NVIDIA and AWS along with our partners for a forward-looking discussion on how AI is reshaping the sports landscape. From real-time translation and audio innovation to advanced analytics and scalable infrastructure, this panel explores how AI is enhancing performance insights, streamlining production, and unlocking new, personalized fan experiences.
Wednesday, April 22
11:30–11:50 a.m. PT
DMF Connection Management: Applying NMOS to MXL
This session includes a live demonstration of NMOS applied to the Media eXchange Layer (MXL) for discovery and connection management. We show how MXL flow writers and readers map naturally to AMWA IS-04 and IS-05, and discuss what a best current practice might look like to formalize this approach.
NVIDIA Partners to See at NAB
NVIDIA Technologies for Media and Entertainment
A New Frontier Era for Video Generation With NVIDIA Vera Rubin
Where Creativity Meets Real-Time Innovation—Industrial Light & Magic
Video Editing With NVIDIA RTX PRO™
Advancing Video Analytics With AI Agents
Shaping the Future of Work With Agentic AI
What are NVIDIA NIM™ Microservices and AI Blueprints for RTX™ AI PCs?
Get the Latest News on NVIDIA Technologies for Media and Entertainment